Market research helps in shaping and planing business activities. If done well it can safe a lot of important resources like, like time, by avoiding wrong decisions or making them more manageable by important metrics for particular market.

Specially focused area in innovative or developing industries where there is big knowledge gap about customers and their needs or competition.

tools

Think with Google - Discover Marketing Research & Digital Trends

Census.gov

I just created my buyer persona in minutes with @HubSpot's new #MakeMyPersona tool, try it out here:

Tableau: Business Intelligence and Analytics Software

Statista - The Statistics Portal

Claritas

SurveyMonkey: The World's Most Popular Free Online Survey Tool

Easiest Online Usability Testing Tool | Loop11

User research Userlytics

Temper - Find out how your customers feel about every aspect of your business

NielsenIQ

Home

Market Research Software Platform & Tool Set - Qualtrics

User Research & Customer Feedback Software: Qualaroo

additional information

reading list